论文分析了XXX的行政区位等基本情况、XXX的乡村文化旅游资源的禀赋调查、XXX的客源市场状况、XXX乡村文化旅游的开发现状以及存在的问题，对XXX乡村文化旅游进行专项文化旅游产品的创新设计和涵盖旅游六要素的XXX乡土系列文化旅游产品的创新设计，并提出保障XXX乡村文化旅游发展的措施。[2]
论文共分为 8 个部分内容：第一部分，绪论。论述了论文的研究背景、研究目的及意义、研究方法及理论基础、研究框架；第二部分，相关文献综述。总结了国内外乡村旅游和国内外文化旅游的研究焦点，确定了乡村旅游、乡村文化以及乡村文化旅游产品的概念[3]。第三部分是XXX乡村文化旅游资源禀赋调查与分析。第四部分是XXX乡村文化旅游产品需求市场分析。第五部分是XXX乡村文化旅游产品的开发现状和存在的问题。第六部分是XXX乡村文化旅游产品的创新开发。第七部分是XXX乡村文化旅游产品创新开发的保障措施。第八部分是结语。[4]
关键词：拈花湾；特色小镇；生态旅游
Abstract
As a new type of tourism, rural tourism has been developed quickly in recent years. It has gradually ecome a fresh favor of short-term tourism for the urban tourists. With the rapid development of the cultural tourism,the rural tourism started to focus on the rural cultural tourism products.
Rural cultural tourism resources are rich and there is a good background of
folk culture tourism development in Weifang. In this paper, the development of Weifang rural cultural tourism products are analyzed in innovation perspective.
The thesis analyzes Weifang’s regional location advantages, its rural tourism resources, the current tourist market and its developing state of rural tourist products. It also has an innovative design of special cultural tourism products and proposes the protective measures to promote the development of the rural cultural tourism in Weifang. [5]
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